Thursday, April 12, 2012

Use Your Tools to Make Asking Easier...

Sometimes I think the hardest part of fundraising is getting started.  It often seems like a daunting task (especially if you've set a big goal and have no online contributions listed on your total board - gulp!).

To help you over the hurdle of "where do I start?" today's post is a quick overview of some of the tools available to you via the Relay For Life website. Login and click on the "My Relay Center" link to get yourself here:


OK, let's check things out by the color coding.   

First, the items in the row under the yellow text.  These are some fundamental tools that will help you get your message out into the world.  Click on the box (or boxes) that seem most interesting to you in terms of getting the message out.  Not much for writing letters ... or communicating with all of your friends on Facebook? Click on the Fundraise with Facebook box to access tools specifically aimed at letting all of your Facebook friends know that you need help meeting your fundraising goals.

Not interested in Facebook?  Click on the Ask For Donations box to access tools to craft an email message to your personal and/or business contacts requesting a donation.  You can draft your personal message - or a series of messages, enter your contacts and manage your email notices to your contact base...all from one place in your Relay Center. 

Want to prime the pump to get your fundraising efforts kick-started?  Click on the Donate to Yourself box to enter a personal donation to show everyone that you are financially committed to RFL as well as personally involved with your participation.

The last box will quickly take you to your personal page, where you can post your photo, the Reason You Relay (your personal message encouraging your donors to contribute to RFL) and where you can enable a status thermometer, a donation honor roll and even a blog feature to update comments when you log in to your page.

Under the fundamentals (some of my favorite standbys) is a row of application tools that you can download.  Facebook, mobile apps and a personalized fundraising badge for your email account(s). 

Before we wrap up for today, I want to call out the Fundraising Tools tab at that top of this landing page.  Clicking on that tab will take you to more tools (including videos and ecards) and to some specific ideas about how to use the tools to generate donations. 

We'll come back to some tips to help you leverage the tools in this section in an upcoming post.  But don't worry about waiting for me.  Definitely start clicking on the online tools and start fundraising with any or all of the tools that work for you.  There's a little something for everyone out there!

Happy Fundraising!

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