Sunday, April 15, 2012

Team members: Your Fundraising Multiplier!



During both the Relay For Life Kickoff event and the Team Captains' Resource Sessions, we've been talking about the need for everyone to focus on raising at least $150 per person.  There are many who have set goals of $250 or more.   We want to encourage everyone to be aggressive with these goals.  Remember, every dollar helps the American Cancer Society in the fight against cancer. 

We definitely want to encourage your individual fundraising efforts.  In fact, we'll keep working on ideas to keep you motivated on this front every week from now until June 8th!  But for today, and for this week leading up to our Team Captain's Meeting on Thursday, April 19th at 6:30 p.m., let's focus on building up our team rosters! 

We can have up to 15 members per team.  There are many teams (including my own), that do not yet have a full roster.  Think about how much of a financial impact we can produce simply by getting our friends, family members and co-workers to join our teams.  Let's look at the math.  One team of 10, meeting our goal of $150/member will raise $1500If we fill up that same team's roster to 15 members, still assuming that everyone only raises the minimum target of $150, that team will bring in $2250That's an extra $750 per team... minimum.


As I type, we've got 104 teams signed up online with 695 participants.  Clearly, we do not have all of our participants on board and fundraising yet... or at least we do not have them logged into our online system.  So there's some room to boost our participation and fundraising efforts.  


If your team is like mine, you've got a handful of participants committed and starting to fundraise, but who have just not made it to the online tool yet.  That's ok, but let's push them to get online where they can take advantage of some of our fundraising tools.  We really need everyone to raise $150 or more!  It can be done and without a huge additional effort on our part.

Let's look at the multiplier effect of making sure we've got full rosters of teams joining us at Relay For Life on June 8th.  Just to see what a little team member recruitment can do to help us meet our fundraising goals:

104 teams * 15 members/team * $150/person minimum = $234,000

Let's dream a little. 
What if we can each raise at least $250/person?   .... $390,000!

We really need to utilize our multiplier effect to maximize our impact in the fight against cancer. 

We'll help you come up with ideas to raise money. 

Will you help us fill up the field with Relay For Life participants on June 8th?





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